Styling

Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...

A leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity...

Davines Your Hair Assistant Blowdry Primer is a leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray, an an...

For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair ligh...

This is a Sea Salt Spray is perfect for getting a tousled, beachy, full-bodied look with a matte finish.  Hair is beachy, wavy and enhanced with ...

Elasticising and revitalizing shampoo for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos. It controls the fri...

For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, witho...

For adding a hydrating and defining boost to curls. This Is A Curl Moisturizing Mousse helps curls maintain their bounce and structure.  Curls ar...

Leave-on primer for all types of hair requiring a boost of volume. It volumizes the hair giving support to the base. It does not weigh down and le...

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...

A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leavin...

Virtue® Curl-Defining Gel is a weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. This lea...

For structured and full-bodied wet looks. This Is A Medium Hold Modeling Gel gives body an elasticity to curls, dries quickly and eliminates frizz...

For instant, long-lasting volume and workable texture. This Is A Texturizing Dust creates structured hold, luxurious fullness and refreshes day-ol...

For creating workable texture, particularly in short haircuts. This Is A Forming Pomade is a lightweight formula that allows you to style and rewo...

Virtue® Curl-Defining Gel is a silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. This memory-building curl...

Ideal for men and women with all types of short or layered hair. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nour...