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Holiday Fun Weekend Sale — Now Through December 6th
Spend $100+, enjoy 10% off with code: FUN10
Spend $175+, enjoy 20% off with code: FUN20
Spend $250+, enjoy 25% off with code: FUN25
Offer not valid with subscriptions or with other promotions.
Holiday Fun Weekend Sale — Now Through December 6th
Spend $100+, enjoy 10% off with code: FUN10
Spend $175+, enjoy 20% off with code: FUN20
Spend $250+, enjoy 25% off with code: FUN25
Offer not valid with subscriptions or with other promotions.

Virtue

Virtue

Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.

Virtue® set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

VIRTUE® IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY-FREE.