Virtue® Volumizing Primer

Spray onto damp hair before blow drying and distribute evenly.

Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

96% felt hair had instant volume; lightweight, buildable hold; and was easier to style after one use
100% felt their hair was less limp after 3 uses
98% said hair had flexible bounce, was healthier looking, and less dull with continued use

*Consumer perception study of 50 women who used for one week (5 uses).

Is the Volumizing Primer suitable for all hair types?
Yes, though it is especially beneficial for fine or flat hair that needs a pre-styling lift and extra hold architecture.

Does it work on both damp and dry hair?
Yes, it can be sprayed on damp or dry hair, section by section, targeting the roots through mid-shaft.

Does it provide heat protection?
Yes, it is heat-activated and provides thermal protection during blow drying, which also maximizes volume and memory.

Is it safe for Flourish users or anyone on Minoxidil?
Because it contains alcohol, it is not recommended for anyone currently using Minoxidil, as combining two alcohol-based formulas can be too drying for the scalp.

Will it leave the hair sticky or stiff?
No. It is formulated for buildable, flexible hold without stickiness or residue.

Can it be layered with other Virtue styling products?
Yes. It layers well with Volumizing Mousse and 6-in-1 Styler for a complete volumizing routine.

Is it safe for color-treated hair?
Yes, it is color-safe, paraben-free, and free of sulfates.

How long does the volume hold last?
In consumer studies, 94% of women said their style bounced back and restyled easier 8 hours after the first application.