New Arrivals

FRESH. Our best-selling signature blend - resized for any lifestyle. This aluminum-free, extra-strength deodorant keeps you feeling (and smelling) ...

Brightens | Neutralizes | Revitalizes A gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades o...

The SolaWave Wand is an advanced skincare tool that combines 4 powerful dermatological technologies together for the first time for at-home use - m...

Virtue® Flourish Density Booster is a potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurt...

A Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo f...

Virtue® Flourish Manta Brush is uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and sca...

Virtue® Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from f...

Virtue® Flourish Women's 5 % Minoxidil Foam is used by millions. It’s the only single ingredient medically proven to help regrow hair in women. It ...

This whipped, airy body lotion adds a warm, subtle shimmer while providing broad-spectrum SPF 40 protection.  Formulated with light-reflecting mine...

Meet the very first preventative hand cream that's also super hydrating. This luxurious, fast-absorbing formula protects one of the most sun-sensit...

A non-aerosol, water-resistant sunscreen body spray with SPF 50 that leaves skin radiantly glowing. This lightweight, refreshing mist is literally ...

A broad-spectrum SPF 30 lotion for face and body. This hydrating, fast-absorbing formula provides high-performance protection from UVA, UVB, and IR...

A lightweight morning lotion that preps and protects. This silky-smooth formula helps fight the signs of photoaging and is perfect for year-round d...