Virtue® Smooth Shampoo

Massage into wet hair and scalp. Rinse thoroughly and follow with conditioner.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Alketh-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Alketh-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

97% said hair looked smoother*
97% said hair looked healthier*
80% felt hair looked smoother and more hydrated**

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Is Smooth Shampoo safe for color-treated hair?
Yes, it is color-safe and keratin-safe.

Can it be used daily?
Yes, the gentle, sulfate-free formula is suitable for regular use on all hair types.

Does it help with humidity-induced frizz?
Yes, it is specifically formulated to smooth and control frizz caused by humidity, sealing in moisture and shine with every wash.

What is the difference between Smooth and Recovery Shampoo?
Smooth is formulated for those whose primary concern is frizz elimination and smoothing. Recovery is designed for hair that is dry, damaged, or over-processed and needs intensive repair with every wash.

How does the Alpha Keratin 60ku® protein help with frizz?
The bio-identical protein fills in cracks and rough spots along the cuticle, re-paving the surface and reducing the friction between strands that causes frizz.

What products pair best with Smooth Shampoo?
It pairs ideally with Smooth Conditioner, and the Un-Frizz Cream is the recommended styler to complete the Smooth regimen for maximum frizz control.

Is it good for curly or textured hair?
Yes, but those with textured or curly hair may prefer the Curl Shampoo, which is silicone-free and specifically formulated with curl-optimizing polymers and hydrators.

How quickly can I expect to see results?
97% of women in a consumer study said their hair looked smoother and healthier after just one week of use.