Virtue® Recovery Shampoo

Massage into wet hair and scalp. Rinse thoroughly and follow with conditioner.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

97% said hair felt immediately softer
97% felt hair was less damaged
91% felt hair was more manageable

Consumer Perception Study of 42 women who used Recovery Shampoo and
Conditioner for 2 weeks (10 uses).

Who is Recovery Shampoo best for?
It is best for anyone with dry, damaged, over-processed, or chemically treated hair in need of repair with every wash.

Is it safe for color-treated hair?
Yes, it is color-safe, sulfate-free, and actually helps enhance color richness while repairing the hair fiber.

Can it be used daily?
Yes, it is gentle enough for regular use.

How is Recovery different from Smooth Shampoo?
Recovery is formulated specifically for damaged hair that needs intensive repair and moisture. Smooth is designed primarily for frizz elimination and smoothing, and is ideal for those whose main concern is humidity and frizz rather than damage.

Will it help with hair that feels dry and brittle after color or chemical treatments?
Yes. Recovery Shampoo deposits Alpha Keratin 60ku® directly into the hair to fill in cracks along the cuticle, restoring softness and resilience with each use.

Does it lather well despite being sulfate-free?
Yes. It produces a luxurious, lathering lather with a clean but hydrating finish.

How quickly can I expect to see results?
97% of women in a consumer study said their hair felt softer after just one use.