• Virtue® Full Shampoo Shampoo Virtue Labs 8 fl oz | 240 ml
    • Virtue® Full Shampoo Shampoo Virtue Labs
    • Virtue® Full Shampoo Shampoo Virtue Labs
    • Virtue® Full Shampoo Shampoo Virtue Labs
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  • Virtue® Full Shampoo

    by Virtue Labs

    Virtue® Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Full Shampoo is specifically developed to add volume and density to fine, limp hair strands.

    Benefits

    • Adds visible body and fullness
    • Gently cleanses without stripping
    • Improves softness and shine
    • Helps hair appear thicker
    • Safe for color-treated hair

    Key Ingredients

    • Alpha Keratin 60ku®: repairs and strengthens hair
    • Pink Pomelo Extract: helps revitalize and energize hair
    • Artichoke Leaf Extract: supports hair resilience
    • Mild Cleansing Agents: cleanse without overdrying
    $ 44.00
    $ 44.00
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    Work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.

    Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

    84% said hair felt thicker
    87% said hair had more body
    86% said hair looked fuller

    Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 weeks (7 uses).

    Who is the Full Shampoo best for?
    It is ideal for those with fine, flat, or limp hair looking for lightweight volume, body, and density.

    Will it dry out my hair?
    No. The sulfate-free formula gently cleanses while maintaining softness and moisture.

    Is it safe for color-treated hair?
    Yes, it is color-safe and keratin-safe.

    Can it be used daily?
    Yes, it is gentle enough for regular use.

    Does it help with frizz?
    Yes. The phospholipids in the formula help fight frizz and protect against humidity.

    What makes it different from the Flourish Shampoo for Thinning Hair?
    The Full Shampoo is formulated with Alpha Keratin 60ku® for maximum volume and bounce in fine, flat hair. The Flourish Shampoo contains the clinical-strength protein blend and scalp-stimulating actives specifically developed for women experiencing thinning or hair loss.

    Can I use Full Shampoo with a different Virtue conditioner?
    Yes. While it pairs ideally with Full Conditioner, it also works well with Recovery Conditioner for added repair and hydration.

    How does Alpha Keratin 60ku® help with volume?
    The bio-identical protein fills in cracks along the cuticle, building hair's structural integrity strand by strand — which adds density and thickness from the inside out over time.