Virtue® Curl Shampoo

Massage into wet hair and scalp. Rinse thoroughly and follow with Curl Conditioner.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.

94% said curls were bouncier after 1 week

92% said curls were more defined after 1 week

92% said hair was softer, shinier, and curls stayed bouncier after 2 weeks

*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks

How is the Curl line different from Smooth line?
While both lines are designed to hydrate, heal, eliminate frizz, and block out humidity, Curl Shampoo and Conditioner is formulated specifically to address textured hair, which tends to be more brittle and prone to breakage (especially highly textured hair). Our Curl products are formulated with weightless hydration that facilitates curl formation without weighing down curls, in addition to naturally derived curl polymers for curl memory.

Smooth is different in that it uses slightly more coating to reduce frizz and protect against high humidity. Additionally, both Curl Shampoo and Conditioner are silicone-free.

Can I use your products on my relaxed hair?
Yes you can, and you can use them in combination with other core Virtue® products like Smooth or Recovery, as well as all of our stylers. These regimens are very good for people who are trying to transition from relaxed to natural.

I’ve been told to stay away from products with alcohol. Won’t this dry out my hair?
The effect on your hair depends on the type of alcohol, as not all alcohols are bad. The alcohol in the Curl products is cyteral alcohol, which is a fatty emulsifier.

What fragrances are in the Curl line?
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.

Will these products work for my porosity?
Yes, the Curl line will work for all degrees of hair porosity. Our recommendation is that if you have low-porosity hair, use warm water to wash out the conditioner; this will open the follicle. Middle-porosity hair should use warm/cold water. High-porosity hair should use cold water to close the follicle.

What does the Alpha Keratin 60ku® really do for curls?
Alpha Keratin 60ku®, which is patented and proprietary to Virtue® Labs, provides targeted repair to damaged hair. This is a point of difference from other curl-specific brands, and it’s also beneficial to coarse, highly textured curls, which often tend to be prone to breakage.