Just In: milk + honey at Whole Foods Market is Now Open

[source: Instagram user laurenswells]

Cat's out of the bag. We're officially Boston residents and we couldn't be happier about our East Coast debut. In case you haven't heard, we've partnered with Whole Foods Market to open a spa concept within the brand's newest location in Boston's South End. More specifically, we've moved into the former Boston Herald headquarters, appropriately renamed the Ink Block. This particular milk + honey spa location offers facial, nail, waxing, hot shave, and shoe shine services — a great mix of treatments for both men and women. To make this news even sweeter, we're excited to announce that a selection of our very own milk + honey bath & body products are available at the Ink Block location as well as 39 other Whole Foods Market locations throughout the North Atlantic. That's a whole lot of milk + honey love to go around. The proof is in the pudding, er, photo below.

[source: Instagram user wishnals]

To put it shortly, there's really no better way we could think of to start 2015. It has been a whirlwind of planning, logistics, ideas, unbridled anticipation, and learning — the true meaning of blood, sweat, and tears. To work with, partner with, and see our milk + honey products on the shelves at Whole Foods Market is a dream, and to be able to share clean, organic, plant-based, good-for-you beauty with people here in Texas, and now, in the North Atlantic is something we absolutely love, cherish, and hope will make an impact on a healthier, wholesome lifestyle. Big thanks to everyone involved and super excited to share more bits and bobs from milk + honey at Whole Foods Market. Keep reading for a smorgasbord of press highlights from the lead-up to today's grand opening. Cheers! From Boston Globe:

"But the most distinctive amenity is a glass-walled “urban day spa” that’s run by another Austin, Texas-based outfit, milk + honey. There, shoppers can enjoy a hot shave or pedicure in a cozy chair before stepping out to peruse the pickle bar or the extensive wine section in a more relaxed state of mind."

From BostInno:

"Oh, and did we mention there’s a spa? This particular Whole Foods Market will feature an in-store spa, operated by Austin, Texas based milk + honey. The spa will offer a variety of services, including manicures, pedicures, facials, hot shaves and shoe shines."

From Boston Magazine:

"The city of Boston is getting a brand new spa, complete with manicures, pedicures, facials, waxing, hot shaves for the fellas, a shoe shine station, and good-for-you products. This luxe spa also has a 110-space parking lot (!!!), a coffee bar, a smoothie and juice bar, and 50,000 sq. ft. filled with some of the most nutritious and healthy foods in the world. Did we mention that it just happens to be inside a Whole Foods? . . . 'This is our first spa in our region,' says Heather McCready, public relations manager for Whole Foods' North Atlantic Region. 'When the idea came up, we met with a number of spas and our core values aligned really well with milk + honey.'"