Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.
Virtue® set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.
Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and...
View full details
Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated wi...
View full details
Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily bu...
View full details
Save 25%
Detoxifies | Resets | Clarifies Whisk away the impurities that can weigh down hair and make it lifeless with this deeply cleansing shampoo. Descrip...
View full details
Sale
Hydrates | Nourishes | Repairs Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these sil...
View full details
Sold out
Detoxifies | Volumizes | Repairs Ideal for all women with thinning hair. Safe for chemically treated or colored hair. Key Ingredients Sodium Hyalu...
View full details
Brightens | Neutralizes | Revitalizes A gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades o...
View full details
Save 19%
Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, b...
View full details
