Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.
Virtue® set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.
Description Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration wh...
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Description Virtue® Moisture-Defining Whip is a weightless, moisture-enhancing mousse that combines Virtue's patented Alpha Keratin 60ku® with nour...
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Description Virtue® Lifting Powder is a weightless volumizing powder that combines Virtue's patented Alpha Keratin 60ku® with invigorating texture ...
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Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provi...
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Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provi...
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Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...
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Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...
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Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...
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