Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.
Virtue® set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.
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Color-safe, paraben-free, gluten-free, vegan. Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nouri...
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Give hair an instant dose of smooth with this transformative treatment. Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and sm...
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Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. Th...
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Virtue Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces fl...
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Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and a powerful reparative protein in one bottle. Created with all hair typ...
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Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly.Our scalp is an incre...
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Virtue® Flourish Women's 5 % Minoxidil Foam is used by millions. It’s the only single ingredient medically proven to help regrow hair in women. It ...
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Virtue® Flourish Density Booster is a potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurt...
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Virtue® Flourish Hair Rejuvenation Treatment is 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thic...
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Nourishes | Thickens | Detangles Ideal for all women with thinning hair. Safe for chemically treated or colored hair. Key Ingredients Probiotic Fe...
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Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, b...
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