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Face Masking 101 with Alison Wu

Face Masking 101 with Alison Wu

Despite being a cornerstone in skincare routines since as far back as the 18th century, it's safe to say that face masks are having a moment right now. It may seem as easy as applying a clay mixture on your face (and it can be), but there's a real art to masking, too. You can treat your skin for spots, breakouts, dryness, irritation, and dullness — all by "cocktailing" the type of mask to your skincare needs. 

We've partnered with one of our favorite wellness tastemakers, Alison Wu of WuHaus, who is sharing the different kinds of masks — and steps of application —to help you find the perfect match.

Here's an excerpt:

Clay masks have been around for centuries and are great for removing dirt and toxins from your face and replacing them with beneficial minerals. They’re ideal for acne-prone skin, and can be extremely helpful when applied the correct way (keep reading for tips on mask application). 

Some common clay masks include bentonite, which is great for oily skin; French green clay, which boosts circulation and tightens pores; and kaolin clay, which contains milder absorption qualities that is more ideal for dry to normal skin.

I love alternating between milk + honey’s charcoal clay masque and pink clay masque for their unique benefits. The charcoal clay masque includes both activated charcoal and bentonite clay, making it a great detoxification mask that minimizes dryness with organic aloe leaf. The pink clay masque is a gentler option that is perfect for those with combination skin or who want some mild exfoliation for brightening.

Skin type: Normal to oily
Benefits: Detoxification, exfoliation, pore minimization, skin tightening

Mud masks are water-based and can be very hydrating. They’re a great option for those who tend to have dry skin, especially during the harsher months of fall and winter. Since you don’t run the risk of overdrying your skin with mud masks, they can be used regularly – up to 2-3 times a week, depending on your skin needs and sensitivities.

Skin type: Normal to dry
Benefits: Detoxification, exfoliation, hydration, skin tightening


For more, visit her comprehensive Guide to Face Masks here.

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