Valentine's Day 2023 (25% Collection)

Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...

A leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity...

Davines Your Hair Assistant Blowdry Primer is a leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray, an an...

For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, witho...

Elasticising and revitalizing spray for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos. It controls the frizz...

Leave-on primer for all types of hair requiring a boost of volume. It volumizes the hair giving support to the base. It does not weigh down and le...

For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair ligh...

This is a Sea Salt Spray is perfect for getting a tousled, beachy, full-bodied look with a matte finish.  Hair is beachy, wavy and enhanced with ...

For adding a hydrating and defining boost to curls. This Is A Curl Moisturizing Mousse helps curls maintain their bounce and structure.  Curls ar...

Light leave-on spray formulated to untangle fine hair to favor combability and styling. It moisturizes and remineralizes all types of hair without ...

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...

For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down. ...

Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provi...

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...

Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out. Provides st...

A humidity-resistant, flexible non-aerosol hairspray for brushable hold and a natural, touchable finish. The gradual release of moisturizing ingr...

For structured and full-bodied wet looks. This Is A Medium Hold Modeling Gel gives body an elasticity to curls, dries quickly and eliminates frizz...

Virtue® Curl-Defining Gel is a weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. This lea...

Transform damaged hair with Virtue Treat and Style Kit. This kit works to mend damaged hair in as little as five uses while adding shine and textu...

Virtue® Curl-Defining Gel is a silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. This memory-building curl...