Valentine's Day 2023 (25% Collection)

Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...

A leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity...

For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, witho...

Elasticising and revitalizing shampoo for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos. It controls the fri...

Leave-on primer for all types of hair requiring a boost of volume. It volumizes the hair giving support to the base. It does not weigh down and le...

For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair ligh...

This is a Sea Salt Spray is perfect for getting a tousled, beachy, full-bodied look with a matte finish.  Hair is beachy, wavy and enhanced with ...

For adding a hydrating and defining boost to curls. This Is A Curl Moisturizing Mousse helps curls maintain their bounce and structure.  Curls ar...

Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provi...

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...

Light leave-on spray formulated to untangle fine hair to favor combability and styling. It moisturizes and remineralizes all types of hair without ...

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...

For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down. ...

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...

A humidity-resistant, flexible non-aerosol hairspray for brushable hold and a natural, touchable finish. The gradual release of moisturizing ingr...

Virtue® Curl-Defining Gel is a weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. This lea...

For structured and full-bodied wet looks. This Is A Medium Hold Modeling Gel gives body an elasticity to curls, dries quickly and eliminates frizz...

This lightweight fragrance-free liquid styling gel is just what your curls crave. This liquid styling gel will define your curls, while adding shin...

Virtue® Curl-Defining Gel is a silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. This memory-building curl...

This Coconut oil free styling custard will leave your curls moisturized, defined and oh and the shine is out of this world. The panthenol along wit...