About the brand:

Virtue Labs is haircare that heals, nourishes, and repairs by using ethically-sourced keratin from human hair. In other words, the future is officially here. This cruelty-free brand offers products for all hair types and caters to the everyday. Unfamiliar with keratin? Benefits include: reduction in frizz, split end restoration, increase in thickness and increase in color vibrancy. File under: a miracle product. 

Try this first: 

From hair color to hot tools, we all damage our hair. Recovery Shampoo is your one-way ticket to shiny, healthy hair. The cherry on top? This product received a mention in Allure’s exclusive Best of Beauty awards. (That’s how you know.)

Shop Virtue Labs.