It's the healthy color kick-me-up for in-between salon visits. Until you’re back in your colorist’s chair, heal and hydrate hair while reviving co...View full details
Virtue | trial + travel
Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.
Virtue® set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.
VIRTUE® IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY-FREE.
Virtue Labs$ 35.00$ 35.00Save Liquid error (product-badge line 48): -Infinity%
Virtue Labs$ 36.00
Get maximum lift with a hydrating kick with Virtue®’s volumizing and reviving Full Shampoo and Conditioner and best-selling Restorative Treatment M...View full details$ 36.00Sold out