Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.
Virtue® set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.
Virtue® Flourish Manta Brush is uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and sca...
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A Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo f...
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Stronger, healthier hair is in the queue for this year's holiday with Virtue®'s top-selling fan favorites. Nourish and replenish hair with the awar...
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Shapes | Nourishes | Holds A creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its plac...
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Shapes | Holds | Hydrates A silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. Ideal for Types 2-4 curl hai...
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Enhances | Nourishes | Shines A weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection Ideal fo...
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