Shines | Texturizes | Protects Prime, polish, protect, and more with this hardworking universal styling cream. Ideal for all hair types that need t...
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Shapes | Nourishes | Holds A creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its plac...
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Enhances | Nourishes | Shines A weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection Ideal fo...
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Shapes | Holds | Hydrates A silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. Ideal for Types 2-4 curl hai...
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Moisturizes | Smooths | De-frizzes Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environm...
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Transform damaged hair with Virtue Treat and Style Kit. This kit works to mend damaged hair in as little as five uses while adding shine and textu...
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Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our s...
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Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. For...
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