Valentine's Day 2023 (25% Collection)

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It recon...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily bu...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor...

Shines | Texturizes | Protects Prime, polish, protect, and more with this hardworking universal styling cream. Ideal for all hair types that need t...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated wi...

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and a powerful reparative protein in one bottle. Created with all hair typ...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair,...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with first-of-its-kind Al...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. Th...

Detoxifies | Volumizes | Repairs Ideal for all women with thinning hair. Safe for chemically treated or colored hair. Key Ingredients Sodium Hyalu...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nouri...

Softens | De-Frizzes | Replenishes Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these...

Hydrates | Nourishes | Repairs Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these sil...

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...

Virtue Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces fl...

Virtue® Flourish Density Booster is a potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurt...

Virtue Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our r...

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...

A Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo f...

Moisturizes | Smooths | De-frizzes Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environm...

Virtue® Flourish Manta Brush is uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and sca...

Stronger, healthier hair is in the queue for this year's holiday with Virtue®'s top-selling fan favorites. Nourish and replenish hair with the awar...

Enhances | Nourishes | Shines A weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection Ideal fo...