Detox Shampoo Designed to deliver a much-needed detox, MAXI.WASH removes the build-up of unwanted products and chemicals from the hair. Our gentle ...
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A leave-in treatment mask for all hair types that clinically reverses damage in 4 minutes. The patented peptide technology works to repair damage f...
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Anti frizz oil for dry hair. Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well...
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Virtue® Flourish Women's 5 % Minoxidil Foam is used by millions. It’s the only single ingredient medically proven to help regrow hair in women. It ...
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Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. Th...
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Bond-building color protective treatment. Lightweight leave-in spray treats hair from the inside, strengthening hairs resistance for improved, more...
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Colour protect Shampoo with PH sealing technology. A sulphate-free pH-balanced shampoo gently cleanses and closes the cuticle for a shine that hel...
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COLOUR ENHANCING TREATMENT CONDITIONER FOR BLONDE HAIR Set just the right tone, and work to restore optimum condition and lustre to brassy, blah bl...
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Colour protect conditioner with PH Sealing technology. A colour-locking conditioner forms a protective layer to guard against colour loss and envir...
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Anti-frizz, nourishing hair butter. Antioxidant nourishing butter with a sensory scent. It has an anti-frizz disciplinary action giving extraordin...
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ANTI-AGEING, RESTORATIVE AND SOFTENING MASQUE A nurturing and restorative at-home treatment MASQUE from our REJUVENATE regimen. YOUNG.AGAIN.MASQUE...
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Virtue® Flourish Hair Rejuvenation Treatment is 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thic...
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BOOST BODY AND BUILD TEXTUREExperience the joy of full, bouncy hair with our volumising favourites. Our lightweight trio works together ...
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NOURISH AND DETANGLE THIRSTY HAIRIndulge dry, brittle hair with our luxuriously hydrating collection. These rich formulas deliver lightw...
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RESTORE HAIR IN NEED OF REPAIRReplenish and protect dry, damaged hair with our range of restorative products. This collection breathes n...
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