

MAXI.WASH
Detox Shampoo Designed to deliver a much-needed detox, MAXI.WASH removes the build-up of unwanted products and chemicals from the hair. Our gentle ...
View full detailsDetox Shampoo Designed to deliver a much-needed detox, MAXI.WASH removes the build-up of unwanted products and chemicals from the hair. Our gentle ...
View full detailsCOLOUR ENHANCING TREATMENT CONDITIONER FOR BLONDE HAIR Set just the right tone, and work to restore optimum condition and lustre to brassy, blah bl...
View full detailsA leave-in treatment mask for all hair types that clinically reverses damage in 4 minutes. The patented peptide technology works to repair damage f...
View full detailsAnti frizz oil for dry hair. Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well...
View full detailsVirtue® Flourish Women's 5 % Minoxidil Foam is used by millions. It’s the only single ingredient medically proven to help regrow hair in women. It ...
View full detailsColor-safe, paraben-free, gluten-free, vegan. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. Th...
View full detailsColour protect Shampoo with PH sealing technology. A sulphate-free pH-balanced shampoo gently cleanses and closes the cuticle for a shine that hel...
View full detailsCurl Cleansing Cream for Wavy and Curly Hair. All in one shampoo and conditioner ideal for wavy to very curly hair. It looks like a light cleansin...
View full detailsANTI-AGEING, RESTORATIVE AND SOFTENING MASQUE A nurturing and restorative at-home treatment MASQUE from our REJUVENATE regimen. YOUNG.AGAIN.MASQUE...
View full detailsRestore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly.Our scalp is an incre...
View full detailsA Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo f...
View full detailsTransform damaged hair with Virtue Treat and Style Kit. This kit works to mend damaged hair in as little as five uses while adding shine and textu...
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