New Arrivals

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...

Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provi...

Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provi...

Virtue Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces fl...

Virtue Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our r...

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and a powerful reparative protein in one bottle. Created with all hair typ...

Get maximum lift with a hydrating kick with Virtue®’s volumizing and reviving Full Shampoo and Conditioner and best-selling Restorative Treatment M...

Renew dehydrated hair every time you wash with Virtue®’s nourishing and revitalizing Recovery Shampoo and Conditioner and best-selling Restorative ...

Rene, defrizz, and hydrate hair with Virtue®’s super-silkening Smooth Shampoo and Conditioner and best-selling Restorative Treatment Mask, an inten...