For Him

FLEXIBLE MEDIUM HOLD STYLING PASTE Feel FREE to create as much HOLD as you like with FREE.HOLD our medium-hold styling paste. FREE.HOLD imparts na...

MATTE, TEXTURE AND DEFINITION PASTE Buckle-up for a tough ride with NIGHT.RIDER, the strongest of our hardworking moulding pastes. Designed to del...

Defining anti-frizz crème designed to de-frizz and activate curls. Provides the nourishment of a treatment as it delivers smoother, sleeker style...

STRONG HOLD, MOLDABLE STYLING CLAY Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like tex...

Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...

Firm-holding, rubbery-gel that dries to a slick natural finish.

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...

Virtue® Curl-Defining Gel is a weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. This lea...

Virtue® Curl-Defining Gel is a silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. This memory-building curl...

Ideal for men and women with all types of short or layered hair. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nour...