Feel FREE to create as much HOLD as you like with FREE.HOLD our medium-hold styling paste. FREE.HOLD imparts natural shine and delivers flexible h...
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NIGHT.RIDER is the strongest of KEVIN.MURPHY's hardworking molding pastes. Designed to deliver rough, matte texture to enhance short or choppy lo...
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Take it easy, and treat your hair as you style with EASY.RIDER, a defining anti-frizz crème designed to de-frizz and activate curl. Full of antio...
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Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, mat...
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Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...
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Color-safe, paraben-free, gluten-free, vegan. Virtue Moisture-Defining Whip is a weightless, moisture-enhancing mousse that combines the patented A...
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Is it a paste? Is it a gel? No, it’s SUPER.GOO. Packed with superhero qualities to create a firm-holding, rubbery-gel that dries to a slick natur...
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Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...
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Virtue® Curl-Defining Gel is a weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. This lea...
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For creating workable texture, particularly in short haircuts. This Is A Forming Pomade is a lightweight formula that allows you to style and rewo...
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Virtue® Curl-Defining Gel is a silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. This memory-building curl...
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Ideal for men and women with all types of short or layered hair. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nour...
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