Featured Picks | CURATED by milk + honey

Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair,...

Virtue Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces fl...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. Th...

Virtue Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our r...

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and a powerful reparative protein in one bottle. Created with all hair typ...

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balanc...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuve...

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...

Stronger, healthier hair is in the queue for this year's holiday with Virtue®'s top-selling fan favorites. Nourish and replenish hair with the awar...

Ideal for men and women with all types of short or layered hair. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nour...

Virtue® Curl-Defining Gel is a silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. This memory-building curl...

Virtue® Curl-Defining Gel is a weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. This lea...