CURATED by milk + honey

Shines | Texturizes | Protects Prime, polish, protect, and more with this hardworking universal styling cream. Ideal for all hair types that need t...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair,...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily bu...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It recon...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated wi...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with first-of-its-kind Al...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. Th...

Give hair an instant dose of smooth with this transformative treatment. Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and sm...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nouri...

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...

Virtue Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces fl...

Virtue Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our r...

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and a powerful reparative protein in one bottle. Created with all hair typ...

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balanc...

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly.Our scalp is an incre...

Hydrates | Nourishes | Repairs Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these sil...

Softens | De-Frizzes | Replenishes Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these...

Moisturizes | Smooths | De-frizzes Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environm...

Detoxifies | Volumizes | Repairs Ideal for all women with thinning hair. Safe for chemically treated or colored hair. Key Ingredients Sodium Hyalu...

Virtue® Flourish Women's 5 % Minoxidil Foam is used by millions. It’s the only single ingredient medically proven to help regrow hair in women. It ...

Virtue® Flourish Density Booster is a potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurt...