CURATED by milk + honey

Description Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration wh...

Description Virtue® Full Shampoo works to add volume while it cleanses, dissolves excess oil, lifts the roots, and plumps each strand for weightles...

Description Virtue® Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift,...

Description Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of dam...

Description Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticl...

Description Virtue® Refresh Dry Shampoo is a weightless spray that absorbs build-up and revives style with each use. This invisible, clean aerosol ...

Description Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes stra...

Description Virtue® Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity, and locks in moisture, givin...

Description Virtue® Restorative Treatment Mask with Alpha Keratin 60ku® actively rehabilitates hair in need of extra care for an instant infusion o...

Description Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms the hair’s texture. It works to condition and smooth hai...

Description Virtue® Split End Serum helps repair and seal broken ends while it protects against future fraying.  Directions Using your fingertips, ...

Description Virtue® Moisture-Defining Whip is a weightless, moisture-enhancing mousse that combines Virtue's patented Alpha Keratin 60ku® with nour...

Description Virtue® Lifting Powder is a weightless volumizing powder that combines Virtue's patented Alpha Keratin 60ku® with invigorating texture ...

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...

Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provi...

Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provi...

Virtue Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces fl...

Virtue Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our r...