Bestsellers

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and a powerful reparative protein in one bottle. Created with all hair typ...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. Th...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily bu...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It recon...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor...

Shines | Texturizes | Protects Prime, polish, protect, and more with this hardworking universal styling cream. Ideal for all hair types that need t...

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balanc...

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly.Our scalp is an incre...

Shapes | Nourishes | Holds A creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its plac...