Bestsellers

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and a powerful reparative protein in one bottle. Created with all hair typ...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. Th...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily bu...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It recon...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor...

Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balanc...

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly.Our scalp is an incre...

Ideal for men and women with all types of short or layered hair. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nour...