Products

Get volume & thickness that’s outright joyful. This low-maintenance duooffers the highest value with our largest dose of award-winning, best-se...

Revive stressed-out strands (no matter the texture or condition) in an instant with two of Virtue®’s most potent hair healers, boxed in a playful ...

Discover damage repair that’s downright merry. This low-maintenanceduo offers the highest value with our largest dose of award-winning, best-sellin...

Frizz control that’s . This low-maintenance duo offers the highest valuewith our largest dose of award-winning, best-selling Smooth Shampooand Cond...

Need a color boost between salon visits? The Color Revival Kit supports color maintenance between appointments by fighting fade, reviving shine, hy...

Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...

Ideal for men and women with all types of short or layered hair. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nour...

Brightens | Neutralizes | Revitalizes A gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades o...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuve...

Virtue® Curl-Defining Gel is a weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. This lea...

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl patter...

Virtue® Curl-Defining Gel is a silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. This memory-building curl...

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...

Stronger, healthier hair is in the queue for this year's holiday with Virtue®'s top-selling fan favorites. Nourish and replenish hair with the awar...

Virtue® Flourish Density Booster is a potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurt...

A Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo f...

Virtue® Flourish Manta Brush is uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and sca...

Virtue® Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from f...

Virtue® Flourish Women's 5 % Minoxidil Foam is used by millions. It’s the only single ingredient medically proven to help regrow hair in women. It ...

Color-safe, paraben-free, gluten-free, vegan. Virtue® Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair,...

Color-safe, paraben-free, gluten-free. Vegan. Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and...

Turn up the volume on fine, flat hair and nourish on the go for extra volume and bounce.  Free of sulfates, parabens, synthetic colors + dyes. Crue...

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and a powerful reparative protein in one bottle. Created with all hair typ...