All Products

Virtue® Flourish Manta Brush is uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and sca...

Stronger, healthier hair is in the queue for this year's holiday with Virtue®'s top-selling fan favorites. Nourish and replenish hair with the awar...

Enhances | Nourishes | Shines A weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection Ideal fo...

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balanc...

Transform damaged hair with Virtue Treat and Style Kit. This kit works to mend damaged hair in as little as five uses while adding shine and textu...

Restore scalp to a healthy state nightly with this highly potent, feather-light serum that goes on easily and absorbs quickly.Our scalp is an incre...

Virtue® Flourish Women's 5 % Minoxidil Foam is used by millions. It’s the only single ingredient medically proven to help regrow hair in women. It ...

Shapes | Holds | Hydrates A silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. Ideal for Types 2-4 curl hai...

Turn frizz-prone hair into silky strands on their best behavior. Ideal for all hair types, especially those with frizz-prone, wavy, or curly hair. ...

Shapes | Nourishes | Holds A creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its plac...

Nourish dry, damaged, depleted hair back to hydrated health. Ideal for all hair types, especially hair that’s damaged or in need of extra care. Per...

Turn up the volume on fine, flat hair for maximum movement and bounce. FULL SHAMPOO & CONDITIONER: PRO SIZE DUO Ideal for all hair types lookin...