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Virtue® Curl-Defining Whip

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$ 40.00

Moisturizes | Smooths | De-frizzes

Get defined, touchable curls with this hydrating, silicone-free formula that protects against frizz and environmental pollutants.

Ideal for curl types 2–3. Safe for color-treated and chemically treated hair.

Key Ingredients

• Shea Butter: Nourishes and hydrates curls for optimal curl formation.
• Baobab Oil: Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
• Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
• Linseed Extract: Helps nourish and fortify hair.

Description

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage.

“Curly hair loves moisture! Section hair into four quadrants and dispense a generous amount of Curl-Defining Whip into palm. Apply to very damp, detangled hair by scrunching it in from the ends up, working toward the root. Air dry for a completely frizz-free finish, or diffuse dry to speed up the air drying process.” - Rena Calhoun, Stylist and Virtue® Ambassador

Directions

Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.

TIPS:
How to properly diffuse dry hair: Point diffuser facing downward to smooth out the cuticle and keep hair frizz free. When hair feels about 80% dry, finish by scrunching hair up into the diffuser to define curls and create bounce. Flip head over or upside down for extra volume.

Key Claims

• 96% of women said their hair was healthier and easier to style after 1 week.**
• 94% of women said their hair was more manageable, easier to detangle, and shinier after just 1 use.**
• 9 out of 10 of women said their hair was more moisturized and looked smoother after 1 week.*
• After 2 weeks, 92% of women said their hair was more hydrated, less frizzy, and that they wanted to embrace their natural style.*

*Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks.
**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

Ingredients

Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, PVP, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid, Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.