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Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...

Color-safe, paraben-free, gluten-free, vegan. Virtue Moisture-Defining Whip is a weightless, moisture-enhancing mousse that combines the patented A...

This is a Sea Salt Spray is perfect for getting a tousled, beachy, full-bodied look with a matte finish.  Hair is beachy, wavy and enhanced with ...

A leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity...

Leave-on primer for all types of hair requiring a boost of volume. It volumizes the hair giving support to the base. It does not weigh down and le...

Elasticising and revitalizing shampoo for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos. It controls the fri...

For adding a hydrating and defining boost to curls. This Is A Curl Moisturizing Mousse helps curls maintain their bounce and structure.  Curls ar...

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...

For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, witho...

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...

For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair ligh...

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...

Light leave-on spray formulated to untangle fine hair to favor combability and styling. It moisturizes and remineralizes all types of hair without ...

For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, nev...

A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leavin...

For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid adds shine, eliminates frizz, moisturizes hair, and protects ...

For structured and full-bodied wet looks. This Is A Medium Hold Modeling Gel gives body an elasticity to curls, dries quickly and eliminates frizz...

For creating workable texture, particularly in short haircuts. This Is A Forming Pomade is a lightweight formula that allows you to style and rewo...

For instant, long-lasting volume and workable texture. This Is A Texturizing Dust creates structured hold, luxurious fullness and refreshes day-ol...