Virtue® 6-in-1 Styler
Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...
View full detailsDr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.
Virtue® set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.
Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strength...
View full detailsVirtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our ...
View full detailsVirtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Fo...
View full detailsVirtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The fine mist provi...
View full detailsVirtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight d...
View full detailsIdeal for men and women with all types of short or layered hair. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nour...
View full detailsVirtue® Curl-Defining Gel is a silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next. This memory-building curl...
View full detailsVirtue® Curl-Defining Gel is a weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. This lea...
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