Virtue® Fan Favorites Collection
Stronger, healthier hair is in the queue for this year's holiday with Virtue®'s top-selling fan favorites. Nourish and replenish hair with the awar...
View full detailsDr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.
Virtue® set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.
Stronger, healthier hair is in the queue for this year's holiday with Virtue®'s top-selling fan favorites. Nourish and replenish hair with the awar...
View full detailsRevive stressed-out strands (no matter the texture or condition) in an instant with two of Virtue®’s most potent hair healers, boxed in a playful ...
View full detailsGet volume & thickness that’s outright joyful. This low-maintenance duooffers the highest value with our largest dose of award-winning, best-se...
View full detailsDiscover damage repair that’s downright merry. This low-maintenanceduo offers the highest value with our largest dose of award-winning, best-sellin...
View full detailsFrizz control that’s . This low-maintenance duo offers the highest valuewith our largest dose of award-winning, best-selling Smooth Shampooand Cond...
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